Your Most Important Asset and the Cheapest to Build
I'm talking about your email list. Don't sleep on it!
As long as you're not capturing email addresses, you don't have any way to retain your reader base.
If you sell your book online regardless of the platform, those customers belong to those respective platforms.
However, if you capture their email, you also capture that reader/customer.
Doing so allows you to offer them added value and sell to them again an…
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